ZOMOZ

Incubated and Launched a Latinx-Owned Mezcal Brand

In an industry dominated by non-Latin founders and large corporations, ZOMOZ was created to bring authenticity and cultural connection to mezcal. The name—inspired by SOMOS ("We Are" in Spanish)—reflects the Mexican identity and proud spirit of the founders.

We brought this vision to life, leading workshops to define positioning, audience, and go-to-market strategies. We partnered with Public Library, developing the brand mark, graphic language, packaging, website, and social design—creating a cohesive brand expression rooted in heritage.