Myspace
Reanimated Dead Social Network and Positioned It for Acquisition
We rebuilt the platform from the ground up—shuttering legacy Myspace, launching a new mobile app, and creating a platform purpose-built to empower the global creative community. As VP of Marketing, I led the end-to-end launch strategy, working with cross-functional teams to craft and execute the marketing plan, advertising campaign, and launch event. We forged strategic partnerships and collaborations, and activated over 100 artists and global creators to activate the platform—building advocacy, driving engagement, elevating brand equity, and accelerating platform adoption.
Within six months, we grew the user base from 8M to 55M, returning Myspace back to the Top 20 most-visited sites in the U.S. The company was subsequently acquired by Time Inc. in 2016.
Anti-Anthem: Myspace’s first-ever TV spot to reintroduce the platform to the creative community, marking the launch of its redesigned and reengineered identity. Directed by Ryan McGinley. Music by The Orwells “Mallrats (La La La).”
Launch Event: We threw the launch party at the El Rey Theater, featuring live performances by Tyler, the Creator, Robin Thicke, Pharrell Williams, and Miley Cyrus. We streamed Blurred Lines on Jimmy Kimmel Live!, amplifying the platform’s relaunch to a national audience.
Artist Films: Myspace had long been a breeding ground for emerging talent, nurturing artists who would go on to become some of the biggest names in the world, including Katy Perry, Bruno Mars, LMFAO, Bieber, and Adele. In line with the brand’s ethos, we created bespoke films supporting the next generation of future stars.
Riff Raff
Amadeus
Aaron Axlerod
Ace Da God
Findlay
