Myspace
Reanimated Dead Social Network and Positioned It for Acquisition
Partnering with design studio Josephmark, we rebuilt the platform from the ground up—shuttering legacy Myspace, launching a new mobile app, and creating a platform purpose-built to empower the global creative community. As VP of Marketing, I led the end-to-end launch strategy, briefing and directing cross-functional teams while shaping the marketing plan, advertising campaign, and launch event. Forged strategic partnerships and collaborations, and engaged over 100 artists and influencers to activate the platform’s creative community.
Within six months, the user base skyrocketed from 8M to 55M, returning Myspace back to the Top 20 most-visited sites in the U.S. The company was subsequently acquired by Time Inc. in 2016.
Anti-Anthem: Myspace’s first-ever TV spot reintroduced the platform to the creative community, marking the launch of its redesigned and reengineered identity. Directed by Ryan McGinley. Music: “Mallrats (La La La)” by The Orwells.
Launch Event: Performances from Myspace’s launch party at the El Rey Theater were featured on Jimmy Kimmel Live!, amplifying the platform’s relaunch to a national audience.
Artist Films: Myspace had long been a breeding ground for emerging talent, nurturing artists who would go on to become some of the biggest artists in the world, including Katy Perry, Bruno Mars, LMFAO, Bieber, and Adele. In line with the brand’s ethos, the marketing strategy spotlighted the creative community and supported the next generation of future stars.
Riff Raff
Amadeus
Aaron Axlerod
Ace Da God
Findlay
