Myspace
Reanimated a Legacy Social Network and Positioned It for Acquisition
We rebuilt Myspace from the ground up—sunsetting the legacy experience, launching a new mobile app, and relaunching the platform with a clear purpose: empowering the global creative community. As VP of Marketing, I led the end-to-end launch strategy, partnering cross-functionally to shape a content-rich marketing plan, a creator-first advertising campaign, and marquee launch event.
We worked with minority investor and Creative Director Justin Timberlake to forge strategic partnerships and mobilize 100+ artists and global creators—including Pharrell Williams, Kid Cudi, and Charli XCX. Through creator-first programming and partner activations, we drove engagement, brand equity, and sustained growth.
Within six months, we grew the user base from 8M to 55M, returning Myspace to the Top 20 most-visited sites in the U.S. The company was subsequently acquired by Time Inc. in 2016.
Anti-Anthem. Led creative briefings, development, and on-set production for Myspace’s first-ever TV spot—reintroducing the platform to the creative community and launching its redesigned identity. Directed by Ryan McGinley. Music: The Orwells, “Mallrats (La La La).”
Launch Event. Oversaw marketing for Myspace’s launch event at the El Rey Theatre—leading creative development and cross-functional execution across talent, venue, and production. The event featured live performances by Tyler, the Creator, Robin Thicke, Pharrell Williams, and Miley Cyrus, with national amplification through a partnership with Jimmy Kimmel Live! that livestreamed Robin Thicke’s “Blurred Lines” performance.
Artist Films. Myspace had long been a breeding ground for emerging talent, nurturing artists who would go on to become some of the biggest names in the world, including Katy Perry, Bruno Mars, LMFAO, Bieber, and Adele. In line with the brand’s ethos, we created bespoke films supporting the next generation of future stars.
Riff Raff
Amadeus
Aaron Axlerod
Ace Da God
Findlay
