E.P.U.

Built a Purpose-Driven Brand—Where Impact Drives Enterprise

Guided by the belief that we are stronger together—E Pluribus Unum (“Out of Many, One”)—we partnered with Wilmer Valderrama, actor, activist, and USO Global Ambassador, and Jane Horton, Gold Star Wife and former Special Advisor to the Secretary of Defense, to create an impact-first lifestyle brand rooted in unity and service. Leveraging the U.S. military service community, we launched a basic-training–inspired sports line and humanitarian initiatives designed to rebuild American unity—one impact project at a time.

We led all aspects of brand and business development, including strategy, positioning, narrative, naming, logo and visual identity, marketing strategy, product development, operations, board recruitment, and investor materials.