E.P.U.

Built a Purpose-Driven Brand—Where Impact Drives Enterprise

Partnered with Wilmer Valderrama (actor, activist, USO Global Ambassador) and Jane Horton (Gold Star Wife, former Special Advisor to the Secretary of Defense) to create, incubate, and launch E.P.U.—a lifestyle brand inspired by E Pluribus Unum (“Out of Many, One”) and the belief that we are stronger together. Led the venture from concept to launch, developing brand strategy, identity, product design and development, impact framework, board recruitment, and go-to-market planning.

The first collection featured basic-training-inspired apparel. Beyond product, we built community impact projects as the brand’s engine—designed to rebuild American unity one community at a time.