E.P.U.

Built a Purpose-Driven Brand—Where Impact Drives Enterprise

Partnered with Wilmer Valderrama (actor, activist, USO Global Ambassador) and Jane Horton (Gold Star Wife, former Special Advisor to the Secretary of Defense) to create and launch E.P.U.—a lifestyle brand inspired by E Pluribus Unum (“Out of Many, One”) and the conviction that we are stronger together.

Led the venture from concept to launch, developing the brand strategy, identity, product design and development, impact framework, board recruitment, and go-to-market planning.

The inaugural collection featured basic-training-inspired apparel. Beyond product, we built community impact initiatives as the brand’s engine—creating a model where social impact and commercial growth reinforced one another in service of rebuilding American unity one community at a time.