E.P.U.

Built a Purpose-Driven Brand—Where Impact Drives Enterprise

Guided by the belief that we are stronger together—E Pluribus Unum (“Out of Many, One”)—we partnered with Wilmer Valderrama (actor, activist, USO Global Ambassador) and Jane Horton (Gold Star Wife, former Special Advisor to the Secretary of Defense) to create, incubate, and launch an impact-driven lifestyle brand. We built it from concept to launch, covering brand strategy, narrative, identity, product design and development, impact framework, operations, board recruitment, and go-to-market plans.

The first drop featured a basic-training-inspired line. Beyond product, we built community impact projects as the brand's engine, designed to rebuild American unity one community at a time.