Borghese

Reimagined Legacy Italian Beauty Brand for Today’s Consumer

We rebuilt Borghese’s brand strategy and positioning to honor its Italian heritage while connecting with modern consumers. The work included a new identity system, packaging redesign, and a global launch campaign shot in Italy with supermodel Mariacarla Boscono and director Christian Weber.

The revitalized brand returned to market with a modern point of view, clear strategic direction, and renewed relevance.

Brand Identity: We worked with Public Library to refresh Borghese’s brand identity—including brand mark, graphic language, primary and secondary packaging, and POP—modernizing and elevating the overall brand expression.