Borghese

Reimagined a Legacy Italian Beauty Brand for Today’s Consumer

Rebuilt brand strategy for Borghese, conducting workshops, competitive analysis, and consumer/cultural research to define a modern positioning rooted in the brand’s Italian heritage. Partnered on creative development for a refreshed identity system, redesigned packaging, and a global launch campaign shot in Italy with supermodel Mariacarla Boscono and photographer/director Christian Weber.

The revitalized brand returned to market with a modern point of view, clear strategic direction, and renewed relevance.

Brand Identity. Partnered with Public Library to refresh Borghese’s brand identity—updating the brand mark, graphic language, primary and secondary packaging, and POP—modernizing and elevating the overall brand expression.