Borghese

Reimagined Legacy Beauty Brand to Resonate with Today’s Consumer

Revitalized Borghese with a modern identity and design system that honored its Italian heritage while positioning it for future growth. Directed brand strategy, architecture, and positioning to unify the brand under a clear vision. Partnered with creative teams and agencies to deliver a refreshed brand mark, packaging, launch campaign, digital, social, and partnership design. Aligning strategy with execution across every consumer touchpoint, we modernized and reintroduced Borghese to the world.

Brand Campaign: Shot in Italy, the campaign featured Italian supermodel Mariacarla Boscono and was directed by Christian Weber.

Brand Identity: Refreshed the brand identity—including brand mark, graphic language, primary and secondary packaging, and POP—modernizing and elevating the overall brand expression.