Talent-Led Venture Incubation

Incubated new ventures with global talent including Scarlett Johansson, Charlize Theron, Joaquin Phoenix, and Post Malone. Led end-to-end development across strategy, product, brand identity, partnerships, and go-to-market planning—positioning each venture for launch readiness and long-term scale. Aligned stakeholders across talent, management, legal, retail, investment, and brand partnerships to translate early-stage ideas into viable venture platforms.

Kind Heaven | Immersive Entertainment Strategy and Identity

Developed brand strategy and identity for Kind Heaven, an immersive entertainment complex led by Perry Farrell and Cary Granat. Defined positioning for a first-of-its-kind destination blending live music, AR technology, and nightlife—designed for transformative, story-driven experiences.

Walmart | Retail Strategy & Innovation

Partnered with Walmart C-suite advisor and former CMO Michael Francis on strategic retail initiatives, including Mthr, a ready-to-drink wine brand concept, and an omni-channel entertainment program curating new releases, classics, and cult favorites across vinyl, movies, and books to drive category growth and deepen customer engagement.

MOI | Brand Development and Launch

Partnered with founder Korina Vaynter and design studio Josephmark to build MOI — a modern wellness brand and community platform for women. Led the translation of founder vision into a fully realized brand, overseeing strategy, naming, brand identity, packaging, digital experience, go-to-market planning, and the brand's inaugural lifestyle retreat in Tulum.

Sam’s Club | Brand Strategy & Innovation
Partnered with Sam’s Club on a six-month brand strategy engagement, identifying 15+ talent-led brand and venture concepts, developing omnichannel retail programs, and creating co-creation strategies to increase relevance with Millennial and Gen Z consumers and unlock new category white space.

BESE | Brand Strategy & Identity

Partnered with Zoe Saldaña to build BESE, a digital media platform celebrating Latinx culture and storytelling. Led the development of the brand platform, partnering with Public-Library on logo, graphic language, and motion design, and created the brand manifesto and investor materials to support a capital raise.