Talent-Led Venture Incubation

Incubated new ventures with talent, including a beauty concept with Scarlett Johansson, a lifestyle concept with Charlize Theron, and a vegan lifestyle concept with Joaquin Phoenix. Led end-to-end development across strategy, product, identity, and go-to-market planning—positioning each for launch and scale. Brought concepts and business cases to stakeholders spanning talent management, legal, retail, investors, and brand partners.

Kind Heaven | Immersive Entertainment Strategy + Identity

Developed brand strategy and identity for Kind Heaven, an immersive entertainment complex led by Perry Farrell and Cary Granat. Defined positioning for a first-of-its-kind of destination blending live music, AR technology, and nightlife—designed for transformative, story-driven experiences.

Developed brand strategy and identity for Kind Heaven, an immersive entertainment complex led by Perry Farrell (Jane's Addiction) and producer Cary Granat. Defined positioning for a first-of-its-kind destination blending live music, AR technology, and nightlife — built around transformative, story-driven experiences.

Walmart | Strategic Projects with Former CMO

Partnered with Walmart C-suite advisor and former CMO Michael Francis on strategic retail initiatives, including the development of Mthr, a canned wine (RTD) brand concept, and an omni-channel entertainment program across vinyl, books, and movies—curating new releases, classics, and cult favorites to drive category growth and deepen customer engagement.

MOI | Brand Build + Launch

Partnered with founder Korina Vaynter and design studio Josephmark to build MOI — a modern wellness brand and community platform for women. Translated founder vision into action, leading brand strategy, identity (naming, visual language, packaging), website, and go-to-market strategy; and directed the brand's first lifestyle retreat in Tulum.

Sam’s Club | Brand Strategy with Former CMO
Partnered with Sam’s Club on a six-month brand strategy engagement, shaping next-generation portfolio strategy and increasing relevance with Millennial and Gen Z consumers.

BESE | Brand Strategy + Identity

Partnered with Zoe Saldaña to develop brand strategy for BESE, her digital media platform celebrating Latinx culture and storytelling. Collaborated with Public-Library on the full identity system—including logo, graphic language, and motion design—and led development of the brand manifesto and investor materials to support a capital raise.