More Newcos. More Brands. More Impact.
From talent-led startups to global brands, I help ambitious ideas take form — shaping the strategy, story, and creative foundation that connect vision to culture and products to communities.
Newcos. Incubated new ventures with creative partners, including a beauty brand with Scarlett Johansson and a lifestyle brand with Charlize Theron. Led end-to-end development — from concept and strategy through product, identity, and go-to-market — positioning each for launch and scale.
Kind Heaven. Partnered with Josephmark to develop brand strategy and identity for an immersive entertainment complex led by Perry Farrell and Cary Granat. Created positioning for a destination blending live music, AR technology, and nightlife—designed for transformative, story-driven experiences.
Walmart. Collaborated with former CMO Michael Francis to imagine and develop new retail concepts, including Mthr, a canned wine (RTD) brand. We also built an omni-channel program curating new releases, classics, and cult favorites—designed to drive growth and deepen engagement across key categories.
