Talent-Led Venture Incubation

Incubated new ventures with talent, including a beauty concept with Scarlett Johansson, a lifestyle concept with Charlize Theron, and a vegan lifestyle concept with Joaquin Phoenix and his family. Led end-to-end development—from strategy through product, identity, and go-to-market planning—positioning each for launch and scale. Presented concepts and business cases to key stakeholders across talent management, legal, retail leadership, investors, and brand partners

Kind Heaven | Immersive Entertainment Strategy + Identity

Partnered with Josephmark to develop brand strategy and identity for an immersive entertainment complex led by Perry Farrell and Cary Granat. Created positioning for a new kind of destination blending live music, AR technology, and nightlife—designed for transformative, story-driven experiences.

Walmart | Strategic Projects with Former CMO

Partnered with Walmart C-suite advisor and former CMO Michael Francis on strategic retail initiatives, including the development of Mthr, a canned wine (RTD) brand concept, and an omni-channel entertainment program across vinyl, books, and movies—curating new releases, classics, and cult favorites to drive category growth and deepen customer engagement.

MOI | Wellness Startup Launch

Partnered with founder Korina Vaynter and design studio Josephmark to build a modern wellness brand and community platform for women. From brand architecture and identity to product design and go-to-market strategy, we took the venture from concept to launch.

Sam’s Club | Brand Strategy with Former CMO
Partnered with former CMO Tony Rogers on a six-month brand strategy engagement to identify cultural trends and untapped category opportunities. Developed partnership recommendations that unlocked new pathways for growth and deeper member connection.

BESE | Brand Strategy + Identity

Partnered with Zoe Saldaña to build the brand strategy and identity for her digital media platform celebrating Latinx culture and storytelling. Collaborated with Public-Library to develop the visual identity—including logo, graphic language, and motion design—and created the brand manifesto and investor materials to support fundraising.