XPRIZE

Future-Proofed a Global Innovation Platform

XPRIZE designs large-scale global competitions to crowdsource solutions for humanity’s greatest challenges. As the mission-driven organization entered a new era, we partnered closely with the CMO, alongside Josephmark and Breeder, to develop a future-positive brand platform and scalable identity system built around forward motion, optimism, and human progress.

The engagement expanded into campaign concepts, challenge-specific storytelling, and community-building initiatives, culminating in a full-scale brand transformation that expanded the community, generated 50M+ video views, and increased awareness and advocacy 10x.