XPRIZE

Future-Proofed a Global Innovation Platform

XPRIZE designs large-scale global competitions that crowdsource solutions to humanity’s greatest challenges, demanding an equally ambitious brand architecture and identity. We partnered to reimagine a future-positive brand for the nonprofit’s new era, collaborating with Josephmark and Breeder to create a flexible system built on forward motion and progression—embodying the hopeful vision for humanity. We expanded the scope to include concepts for individual incentive challenges, culminating in a full-scale brand transformation that expanded the community, generated 50M+ video views and increased awareness and advocacy 10x.