XPRIZE

Future-Proofed a Global Innovation Platform

XPRIZE designs large-scale global competitions to crowdsource solutions for humanity's greatest challenges.

As the mission-driven organization entered a new era, we partnered closely with the CMO to lead brand strategy and positioning, developing a future-positive platform and scalable identity system. The platform was built around forward motion, optimism, and human progress.

What began as a brand strategy engagement expanded into campaign development, challenge-specific storytelling, and community-building initiatives, culminating in a full-scale brand transformation that grew the community, generated 50M+ video views, and increased awareness and advocacy 10x.