XPRIZE

Future-Proofed a Global Innovation Platform

Partnered with XPRIZE to reimagine a future-positive brand for the nonprofit’s new era. XPRIZE designs large-scale global competitions that crowdsource solutions to humanity’s greatest challenges, requiring an equally ambitious reset in brand architecture and identity. Collaborated with Josephmark and Breeder to co-create a flexible system built on forward motion and progression——embodying a vision for a more hopeful future for humanity. Expanded the scope to develop concepts for individual incentive challenges, culminating in a full brand transformation that scaled the community to over 1M followers and drove 50M+ video views.