GOLF le FLEUR*

Developed and Launched the GOLF le FLEUR* Beauty Brand

Collaborated with Tyler, the Creator to establish the foundation of the GOLF le FLEUR* brand and launch his first nail polish line and debut fragrance, French Waltz. Drove enterprise strategy, brand development, product design, operational management, and supply chain coordination, successfully positioning the brand in the competitive beauty and fragrance market.

*All Creative Direction, Creative, Art & Design by Tyler The Creator

**GOLF le FLEUR* Product.** Developed Tyler the Creator’s nail polish line and debut fragrance, French Waltz.

GOLF le FLEUR* Marketing Launch. The brand launched with an invite-only pop-up in Malibu, previewing its offerings to the creative community, including Kanye, Jay-Z, André 3000, Jaden Smith, and Tracee Ellis Ross. Following strong community adoption and significant press coverage, the brand launched a pop-in at Neiman Marcus in Los Angeles, followed by a broader online roll-out to make the collection accessible to all.