GOLF le FLEUR*

Enterprise Development and Brand Expansion into Beauty

Partnered with Tyler, the Creator to expand GOLF le FLEUR* into beauty, launching his first nail polish collection and debut fragrance, French Waltz.

Led enterprise strategy, product development, and supply chain—positioning the brand at the intersection of culture and commerce while building the foundation for long-term growth.

All creative direction, art, and design by Tyler, the Creator

Marketing Launch. The brand launched with an invite-only pop-up in Malibu, previewing its offerings to the creative community, including Jay-Z, André 3000, Jaden Smith, and Tracee Ellis Ross. Following strong community adoption and significant press coverage, the brand launched a pop-in at Neiman Marcus in Los Angeles, followed by a broader online roll-out to make the collection accessible to all.