Hi, I’m April!

Brand Builder · Strategic Marketer · Creative Champion · Tennísimo*

I partner with founders and brands to bring ambitious ideas to life—crafting strategies, stories, and communities that drive business and shape culture.

Most recently at Language, I built and scaled culture-forward brands and community-driven platforms from concept to market. From brand strategy and product development to storytelling and 360° campaigns, I partnered with entrepreneurs, creative communities, and global brands—including Tyler, the Creator, Charlize Theron, Scarlett Johansson, XPRIZE, and Sam’s Club—to connect vision with culture and products with communities.

Before that, I led brand marketing at Myspace, Bugaboo, and Banana Republic—developing campaigns, product launches, and cultural partnerships, including multi-year programs with Mad Men, Virgin America, and Project Runway.

I got my start at Fallon, the best brand bootcamp in the world (IMHO), where I learned that creativity is the ultimate force multiplier. That belief shapes everything I build today.

*Tennis. So much tennis. Even more obsessed with ideas that move culture.