Hi, I’m April!

Brand Builder · Strategic Marketer · Creative Partner · Tennísimo*

I partner with founders, talent, and brands to bring ambitious ideas to life—building strategy, positioning, and creative foundations that drive connection, cultural relevance, and growth.

At Language, I built talent-led ventures from 0–1 and transformed brands. I expanded GOLF le FLEUR* into beauty with Tyler, the Creator; led brand transformation for XPRIZE and Concordia Studio; incubated consumer ventures with Scarlett Johansson, Joaquin Phoenix, and Charlize Theron; and shaped next-generation portfolio strategy for Sam’s Club grounded in cultural insight.

Previously, at Myspace, Bugaboo, and Banana Republic, I led global campaigns, product launches, and cultural partnerships. I relaunched Myspace for the creative community, scaling the platform from 8M to 55M users in six months; directed integrated product launches and collaborations at Bugaboo; and drove global campaigns and multi-year partnerships—including Mad Men, Virgin America, and Project Runway at Banana Republic—contributing to consecutive years of double-digit comp growth.

I got my start at Fallon, the best brand bootcamp in the world (IMHO), where I learned that creativity is the ultimate force multiplier. That belief still guides my work today.

*Tennis. So much tennis. Even more obsessed with ideas that move business and people.