BUGABOO

Drove Growth through Product Launches, Collaborations, and Global Campaigns

As Head of North America Marketing, I shaped annual strategy and led product launches, collaborations, content partnerships, and retail activations. Partnering with headquarters in Amsterdam and agency partners, we built global platforms while allowing for local momentum—including launching North America's social channels.

We launched flagship products like the Bugaboo Bee5 stroller and entered a new category with the Bugaboo Boxer travel system—executing a fully integrated campaign with a four-month NYC pop-up, social partnerships, PR, celebrity seeding, and Bugaboo's first-ever global TV campaign with 72andSunny Amsterdam.

To position Bugaboo at the intersection of design, lifestyle, and culture, we launched limited-edition collaborations, including French underground artist Niark1 and Australian swimwear label We Are Handsome—amplifying relevance and engaging our audience in unexpected ways.