BUGABOO

Drove Growth through Product Launches, Collabs, and Global Campaigns

Led brand and product marketing across North America. Launched the Bugaboo Boxer with a fully integrated marketing plan including a month-long NYC pop-up, PR, content partnerships, and retail events. Partnered with global executives and 72andSunny Amsterdam to develop and launch the company’s first global TV campaign. Introduced the Bugaboo Bee stroller and a limited-edition global collaboration with French underground artist and illustrator, Niark1 (Sébastien Féraut).