About

 

Hi! I’m April.

I’m a collaborative, creatively-driven brand marketer with ~20 years experience across a diverse range of brands and industries—both established and emerging. My expertise spans talent-driven startups, brand development, marketing strategy, partnerships, and cross-functional team leadership. I’m passionate about building brand ecosystems and bespoke partnerships that generate cultural currency and deliver outsized market impact. 

I partner with founders and brands to shape strategy, marketing, creative, and partnerships that move culture—and business—forward.

Most recently, as Head of Brand Marketing at Language, I led cross-functional teams to create, incubate and accelerate talent-driven brands and platforms from concept to launch. We partnered with emerging brands and ventures on everything from brand conception and product development to storytelling and go-to-market strategies. Our clients included Tyler, the Creator, ZOMOZ, Tommy Dorfman, Charlize Theron, Wilmer Valderamma, Concordia Studio, Mac Miller, Scarlett Johansson, Portia de Rossi, XPRIZE, Walmart, Sam’s Club, BESE, and more. 

Prior to Language, I held senior marketing positions at Bugaboo, where I led annual planning, seasonal product launches, brand collaborations, and campaigns; Myspace (2.0), where I was embedded with Justin Timberlake’s creative team to reestablish Myspace to what it was at its best—a home for the creative community, providing tools for promotion & amplification; and Gap Inc./Banana Republic, where I drove brand marketing, campaigns, and creative programs, including multi-year programs with Mad Men, Virgin America, and Project Runway. And I began my career in media planning at Fallon, the best ‘brand bootcamp’ at the time, IMHO.

CV AVAILABLE UPON REQUEST.